Keeping staff, visitors and contractors safe and healthy is a key part of any business. But in certain sectors such as manufacturing and construction, your health and safety record is key to business performance. So being able to deliver consistent and high quality health and safety training to everyone is key, and that’s where investing in a health and safety video really provides benefits.
Here we’ll look at some of the advantages of delivering your health and safety inductions using video, along with how to make them engaging and interesting - so viewers pay attention and understand the relevant rules and procedures.
Delivering crucial health and safety training is really important, but if you’re delivering your training and inductions in person, it can be both time consuming and susceptible to human error.
We all have off days and we all make mistakes from time to time. If you’re delivering your health and safety training in person then no matter how well practiced you are, there is a chance you forget to mention something, and that might leave a visitor, contractor or new employee vulnerable. Also if you’re relying on a number of different staff members to deliver your training (perhaps due to the size of your organisation or team members being unavailable through illness), you’re guaranteeing there’ll be inconsistencies.
Standardising your health and safety training, by producing a video that delivers your inductions for you, ensures that everyone gets the same level of training every single time. Nothing ever gets forgotten with a health and safety video that’s been well thought out and covers a range of topics in detail.
You can also apply these same principles when you need to raise awareness about potential health and safety issues. That’s exactly what BAE Systems did when they asked us to make the following video, showing employees the potentially life saving CPR training available to them.
Having the freedom to watch videos on-demand is extremely popular, as shown by the massive success of YouTube. So why not take advantage of the freedom afforded by on-demand video and give employees and visitors the facility to watch your health and safety training in their own time?
This means that you can have visitors arrive at your premises already briefed on key health and safety procedures, saving both themselves and your business time. Furthermore, thanks to the wealth of analytics options available, you can even get reports on who’s watched your health and safety training videos and double check that they’ve watched them all the way through.
For most people health and safety is considered a boring topic, meaning many organisations struggle getting their audiences to focus on particular safety issues. Some of these topics, such as fire safety, are incredibly important so it’s vital to ensure people don’t switch off when it comes to health and safety training.
Many businesses use a standard set of talks, posters and newsletters to communicate their safety message, but these often reach only a percentage of your audience. In addition, engagement tends to be low, particularly if posters are used as standalone tools rather than supporting messages already delivered either in person or by video.
So getting people to engage is absolutely key, and with video you can break your training down into small and manageable chunks, all of which can be consumed at the viewer's own pace. This means that their attention levels don’t drop and they don’t get overwhelmed with too much information at once, so you can be more confident that your health and safety message is getting home and being understood.
People like stories, that’s why so many of us spend a large amount of time (and money) watching tv, films or reading books. With video you can weave in stories, anecdotes and even re-enact actual safety events that have occurred at your workplace previously, making your message more relevant and relatable than it might normally seem.
Again, your focus when delivering your health and safety training, along with site inductions, should be aimed at keeping your audience entertained so they pay attention and listen to what you’ve got to say.