The Importance of Getting Video Content Right

In last week’s blog post (which you can read here) I looked into some of the statistics that support the value of using video as part of your marketing strategy.

However, no matter which industry you work in, it’s almost a certainty that the majority of other business in your sector also use video marketing. That’s because according to Wyzowl’s report ‘Video Marketing Statistics 2019 - The State of Video Marketing 2019’, ‘87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.)’

In a market place so crowded it’s really important that you put the time and effort into making sure that your video content is interesting and engaging to your target audience.

So with that in mind, here are a couple of ideas for simple but effective use of video to promote your product or service.

Client Testimonials

Are undoubtedly one of the simplest and most effective forms of video content you can produce. Testimonials of any form help to provide social proof and promote brand credibility, but the impact that can be created by seeing your clients share their own experiences is second to none.

We recently worked with Ridgestone Physical to produce a series of client testimonial videos for use across their website and social media platforms, including Instagram. It’s fair to say that they were very happy with the results… “I would recommend One Box Productions Ltd. to anyone looking to make a high quality, professional corporate film or advert, and I know that I will be using One Box again for future filming opportunities”. You can see the results for yourself here.

A Video Walkthrough

Of your products can be a really useful way of demonstrating to your potential customers, how they can get the most out of your product. By explaining the features of your product in an engaging manner, customers can feel more confident in their purchasing decisions, ultimately leading to more satisfied customers and more potential recommendations and testimonials.

A simple alternative to this can be to show customers what NOT to do with your product. Perhaps there’s a common mistake people make with your product or service, meaning they don’t make the most of it. Demonstrate these mistakes and in turn improve customer experience with your product.

Video Infographics

Infographics are known to be popular ways of demonstrating information in a quick and interesting manner. But why leave them as static graphics? Thanks to animation you can bring potential Infographics to life, making short but effective videos that not only inform but also entertain. Videos like these are some of the most likely to get shared by viewers and will help you reach a wider network across platforms such as LinkedIn and Facebook.

Next week I’ll take a look at filming, and specifically, a few simple ways you can give your videos a professional feel by looking at the importance of lighting, framing and delivery.

Nicholas Langdon